Julie Roehm
Board Director, CMO, and CXO in New York, NY
Julie Roehm
Board Director, CMO, and CXO in New York, NY
Julie Roehm is a seasoned marketing executive and thought leader, specializing in B2B and B2C digital marketing and operational transformation. With her extensive experience in corporate turnarounds and profit enhancement, she combines technological advances with customer engagement to drive rapid revenue growth.
Roehm's focus on customer satisfaction and engagement has earned her recognition, including being named a Top 50 Marketer for 2022 by the OnCon Icon Awards. Throughout her career, she has worked with leading companies, achieving significant revenue increases and crafting successful strategies.
At Ford Motor Company and DaimlerChrysler, Roehm played pivotal roles in marketing and branding, leading to a 142% revenue surge. She has also excelled at Sports Illustrated/Time Inc., driving a $10 million-plus revenue opportunity through innovative retail, partnership, and subscription strategies.
As Global SVP, Strategic Relationships, Marketing, and Chief Storyteller at SAP SE, she developed digital tools that enhanced customer conversion strategies. During her tenure as Chief Marketing Officer at ABRA Auto Collision & Glass, Roehm implemented a digital transformation strategy that achieved record-high conversion rates.
In addition to her executive roles, Roehm serves on advisory boards, including the Digital Marketing Institute and T-Mobile. She has also served as a board director at FourthWall Media and as Chief Marketing Officer and Chief Experience Officer at Party City Holdings. She continues to drive innovation and refine industry operations through progressive digital media strategies.
Roehm holds a BS in Environmental Engineering from Purdue University and an MBA in Marketing from the University of Chicago Booth School of Business.
Julie Roehm's expertise in digital marketing, operational transformation, and customer engagement has consistently delivered impressive results. Her strategic vision and commitment to excellence make her a valuable asset for organizations seeking to thrive in the digital age.